ROI
Turning a skincare brand into a lifestyle community
LLUM. wanted to be more than just a line of products. It became a self-love advocate, empowering people to care for themselves through affirmations, meditation, and self care.
Scope
Brand Identity
Product Design
Website Production
Photography
Video Advertising
Graphic Design
Social Media Management
Email Marketing
Search Engine Optimization
Vision
In crafting a line of 12 skincare products, my adept utilization of brand design and identity skills played a pivotal role. By seamlessly integrating the essence of self-care into the product design, each item becomes more than just a cosmetic commodity. The visual elements, from the packaging to the logo, are carefully curated to remind anyone using the product that what they are holding comes from nature.
Product Design
The color palette, typography, and overall aesthetic communicate a message that transcends mere skincare; it encapsulates a holistic approach to well-being. This deliberate approach encourages peoples to see the use of these products as a ritual of self-love and care, creating an experiential connection between the consumer and the brand.
Spreading the Light One Day at a Time
LLUM. was founded on the belief that we are all here to spread our light with others. Meaning “light” in Catalan, LLUM. is dedicated to helping people see their light, so that they may let that light shine with the world around them.
