ROI
Turning a trip on the water into a yearly tradition
Great Turtle Kayak's mission was create an experience that went beyond a paddle. They wanted to create a community with year round engagement, getting people excited and nostalgic even in the coldest Michigan months. Through a brand identity overhaul, the creation of an experiential marketing system, and a network of email marketing campaigns, we did just that.
BRAND IDENTITY
EMAIL MARKETING
WEBSITE PRODUCTION
MARKETING STRATEGY
PHOTOGRAPHY
VIDEO PRODUCTION
GRAPHIC DESIGN
SOCIAL MEDIA MANAGEMENT
EMAIL MARKETING SYSTEM
Brand Design
I collaborated with the founder to pinpoint areas that diverged from the overarching brand identity. This insight empowered me to craft a spectrum of print and digital design assets that authentically reflected and encapsulated the core essence of the brand.
Email Marketing System
Created an in-depth, automated marketing system accounting for bounce. Automating this process allowed for unprecedented customer retention and invaluable data analysis.
Copywriting
I introduced a weekly newsletter aimed at cultivating a more robust connection with the audience, encouraging engagement, and reigniting their anticipation for upcoming adventures. I personally crafted the content for each newsletter, with each edition revolving around an enriching blog post designed to add value to the readers' experience.
Content Strategy
Orchestrated the entire content strategy, including a comprehensive social media overhaul that yielded over 60% engagement increase in three months.
